Claim
The claim "WE CREATE IMPACT" was developed to communicate the employer brand. It is concise, broadly interpretable and international. It communicates the impact on two levels: The impact of KIT as an institution with social relevance as well as each individual person at KIT and their personal contribution to progress, knowledge transfer and change.
Basic Structure of the Claim
The claim is available in three variants.
- Block left-aligned
- Block flush right
- wide variant (claim-wide)
Size ratios:
- The "IMPACT" field is twice the height of the "WE" or "CREATE" fields.
- The "WE" field is half as wide as the "CREATE" field.
Use:
- Variant "Block left-aligned" or "Block right-aligned": for portrait and landscape format
- wide variant (claim-wide): only for landscape format
