Colors
The following color values from the KIT color palette were defined for employer communication:
KIT green: CMYK 100/0/60/0 - RGB 0/150/130 - HEX #00876c
- Use for text field
- Use for "create" claim field
Mint green: CMYK KIT green 40% - RGB 183/255/245 - HEX #b7fff5
- Use for rays graphic element
- Use for field "impact" claim
Dark blue: CMYK 100/17/0/73 - RGB 0/45/76 - HEX #002d4c
- Use for background graphic element
Font and Font Sizes
The Franklin Gothic Medium (FGM) font is used for texts in the context of employer communication.
| Format | Grid size | Claim size | Font type/size |
|---|---|---|---|
| DIN A0 | 20 mm | 20 fields wide / 400 mm | Headline: Franklin Gothic Medium Bold, 100pt, line spacing 100pt, followed by 100pt Body text: FGM Regular, 80pt, ZAB 100pt |
| DIN A1 | 14 mm | 20 fields wide / 280 mm | Head: Franklin Gothic Medium Bold, 74pt, ZAB 74pt |
| DIN A3 | 7 mm | 20 fields wide / 140 mm | Head: FGM Bold, 37pt, ZAB 37pt |
| Roll-up | 30 mm | 5 fields high / 150 mm | Head: Bold 100pt, ZAB 100pt |
| Public Video Station 1080 x 1920 px | 25 px | 20 fields wide / 500 px | Head: Bold 47pt, ZAB 47pt |
| Media Screens 2160 x 3840 px | 50 px | 20 fields wide / 1000 px | Head: Bold 94 pt, ZAB 94pt |
| LinkedIn Banner 1128 x 191 px (Company Banner) | 20 px | Claim-wide: 80 px high | without text |
LinkedIn Banner 1584 x 396 px (User Banner) | 20 px | 120 px high, claim-wide: 80 px high | without text |
| LinkedIn post 1200 x 627 px | 20 px | 120 px high, center alignment: 150 px high; Claim-wide: | Head: Bold 40pt, ZAB 40pt Body: Regular 35pt, ZAB 40pt Text ONLY: Head: Bold 80pt, ZAB 80pt Flow: Regular 70pt, ZAB 80pt |
| LinkedIn 1:1 - 1080 x 1080 px | 20 px | 180 px high | Head: Bold 40pt, ZAB 40pt Flow: Regular 35pt, ZAB 40pt Text ONLY: Head: Bold 60pt, ZAB 60pt Body: Regular 50pt, ZAB 50pt With Canva: Head: 32pt, ZAB1 - Body: 29pt, ZAB 1.1 Head: 50pt, ZAB 1 - Flow: 41pt, ZAB 1.1 |
| LinkedIn 4:5 - 1,080 x 1,350 px | 20 px | 150 px high (image/text) | Head: Bold 40pt, ZAB 40pt Body: Regular 35pt, ZAB 40pt Text ONLY: Head: Bold 70pt, ZAB 70pt Body: Regular 60pt, ZAB 60pt With Canva: Head: 32pt, ZAB1 - Body: 29pt, ZAB 1.1 Head: 48pt, ZAB 1 - Body: 41pt, ZAB 1.1 |
| LinkedIn 9:16 - 1,080 x 1,920 px | 20 px | 180 px high Maximum width (text only) | Head: Bold 40pt, ZAB 40pt Flow: Regular 35pt, ZAB 40pt Text ONLY: Head: Bold 60pt, ZAB 60pt Body: Regular 50pt, ZAB 50pt With Canva: Head: 32pt, ZAB1 - Body: 29pt, ZAB 1.1 Head: 50pt, ZAB 1 - Flow: 41pt, ZAB 1.1 |
| LinkedIn 16:9 - 1,920 x 608 px | 20 px | 150 px high Claim-wide: 100px high 110 px high (image only) | Head: Bold 40pt, ZAB 40pt Flow: Regular 35pt, ZAB 40pt Text ONLY: Head: Bold 60pt, ZAB 60pt Body: Regular 50pt, ZAB 50pt With Canva: Head: 32pt, ZAB1 - Body: 29pt, ZAB 1.1 Head: 50pt, ZAB 1 - Flow: 41pt, ZAB 1.1 |
| Instagram Post/Carousel - 1,080 x 1,340 px | 20 px | 600 px wide | Head: Bold 60pt, ZAB 60pt |
| Instagram Story/Reel - 1,080 x 1,920 px | 20 px | 600 px wide 800 px wide | Head: Bold 60pt, ZAB 60pt Head: Bold 80pt, ZAB 80pt Flow: Regular 60pt, ZAB 60pt Flow: Bold 70pt, ZAB 70pt With Canva: Head: 60pt, ZAB1 - Flow: 56pt, ZAB 1.1 Head: 32pt, ZAB 1 - Flow: 29pt, ZAB 1.1 |